Many companies are looking for new ways to advertise in a more direct marketing fashion. Mass media campaigns are becoming more and more fragmented with the number of channels on cable increasing, the number of print media outlets shrinking, and the internet taking up so much of the potential customer’s time.Companies are looking for way to leverage one investment over several opportunities or channels. One such opportunity is through company polo shirts.
Company polo shirts can be leverage across several marketing opportunities. One opportunity is to use the shirts as direct marketing collateral at industry events. These items can be given out at conventions and trade shows to vendors and customers alike as something tangible to take with them reminding them of your company and the impression you made.The company name and logo should be prominently, but tastefully displayed on each shirt.
The images should reinforce the brand image developed by the marketing department and offer a very appealing look.Each time the vendor or customer looks in their closet or puts on the shirt, your company will be placed top of the mind for them.This gives you a tremendous residual advertising value spread over the course of months or years. Even if the original vendor gives the shirt away, someone wears it and displays your logo time after time.
Another channel for company polo shirts is the casual dress day at work.The benefit here is to lift employee morale and also give a different look to catch the customer’s eye in a new way.Employees go out to lunch, dinner, or for drinks and will probably wear their company shirt when they do. This is especially true if your casual day is a Friday or payday. As the employees filter out into the community, they become walking billboards for you company. Another added benefit to the shirts is the fact that you can control what is worn on casual day. By providing the shirts, you can make sure there are no misinterpretations to the word casual.
Another use for these versatile company polo shirts is as event -wear for company outings. These shirts can be donned for the annual company golf outing, company picnic, or monthly employee gathering.Just as on casual day, these shirts are seen in public and reinforce the company image and logo.They are easily recognizable and employees give the appearance of being loyal and happy.This communicates to others that the company is stable with little turn over.This intern may also attract high quality employees from other companies who may not be as happy as your employees seem.
Finally, company polo shirts can be part of the fundraising that your company takes part in.Whether you employees are volunteering at a soup kitchen, collecting clothes for the needy, or bowling in a charity tournament they will be building corporate goodwill displaying the company logo on their shirts. Companies benefit greatly from a presence in the community that promotes them as a good corporate citizen.
