Business Logo Shirts

Business logo shirts are becoming more and more common in today’s business world.  These shirts will adorn the logo of the parent company and are usually considered official office dress and could be mandated by the company dress code.  The good news is that most companies who require these shirts will also pay for them.  Be sure to give proper measurements to the tailor or other person who is handling the order.  You want to look especially good if your shirt is going to carry the company logo. Double check the list to make sure your information is correct because this is probably going to be a bulk order.

Business logo shirts require a great deal of planning and coordination.  The shirts must carry the company logo and colors, but remain looking like business shirts and not shirts from a golf outing.  The process is more complicated for larger companies because these printed shirts must be coordinated with the marketing and legal departments. Many companies very closely control everything that has their name on it. With this in mind, the marketing department will want to choose the look, colors, and placement of the logo so that it fits in with the overall marketing plan.

Other decisions that affect the business logo shirt is whether or not the design should be screened on or embroidered. The silk screening process can look more like art work and be more colorful than embroidered shirts. However, this screened look does not look as top end as the embroidered look.  If the embroidered look is chosen, one must factor in the cost.  This type of shirt is substantially more expensive since each element in the logo design must be stitched in place.  If this cost is going to be absorbed by the company it must be planned for and approved by the finance department.  If this cost will be absorbed by the employee, the impact of this decision needs to be considered.

Once the type of process is chosen to get the design on the business logo shirts, the order must be made.  This may involve several steps for larger companies.  The marketing department, sales department, finance department, advertising department, and senior management may all have to be involved.  This will require a great deal of communication. It is important to get approval and sign offs at each step in the process.  Purchase orders need to be created and approved and then accounted for in the right budget line.

Business logo shirts can add a sense of fun in the work place and boost staff morale. Sometimes this little gesture can lead to a sense of belonging and build team spirit.  These shirts can also help customers recognize the sales person or manager on the floor.  This helps with the communication between the customer and the service provider making the customer feel more secure.  These well designed shirts can also add to the energy each worker brigs to their daily tasks.  Knowing you are secure in the way you look helps put a smile on the worker’s face.